6 ways to improve your Dealership’s Customer Service performance in 2020
It’s 2020 and your dealership should be looking forward to the new year. With a new year ahead of you, your staff is most likely reviewing the way business was being conducted last year and considering options for improvement and growth in the new year.
Keeping up with current technologies and staying ahead of your competition can be a bit challenging, but very necessary. Staying competitive and current will help keep your dealership strong and your customers happy. A new year should bring fresh ideas, better processes and new ways to enhance your automotive dealership.
With that in mind, here are 6 great ways to improve your dealership’s communication, enhance your overall customer service experience and customer ratings, as well as streamline your processes and productivity.
- TEXT, TEXT, TEXT
Customers have indicated for years that their preferred method of communication is through text messaging. If you’re not offering texting as a form of communication to your customers, you may not be listening to what they want. Did you know that 98% of text messages are read compared to only 22% of emails? The numbers aren’t much better for voice messages, with about 33% of customers listening to business related messages, and that number dropping down to only 18% from phone numbers that customers don’t readily recognize.
If you want to get a hold of your customers quickly and relay timely service updates, the best communication method is text messaging. And giving your customers the ability to send a quick text to their advisor to communicate with them will add to their customer experience and satisfaction.
2. MOBILE PAYMENT
Your customers are busy, on the move and work irregular hours. It’s important that you offer them payment options that work with their schedules and time lines. Giving your customers the ability to pay ahead of their vehicle pick up can alleviate that 5pm rush. This can free up both the customer’s and the advisor’s time, allowing more time to discuss the repairs and next maintenance recommendations. Providing a mobile payment option also allows customers to pick up their vehicles after hours or make a down payment without having to come down to the dealership. Plus, providing a secure way of making that payment keeps both your staff and your customers safe and compliant with strict privacy laws.
“Providing a secure way of making mobile payments keeps both your staff and your customers safe.”
3. REWARDING YOUR CUSTOMERS
A happy customer is a returning customer. As you know, it’s cheaper to keep an existing customer than it is to acquire a new one. An increase in customer retention of merely 5% can equate to an increase in profit of at least 25%. This is because repeat customers are more likely to spend more with your brand -- 67% more, to be exact -- which results in your business having to spend less on operating costs.
A great way to ensure your customers are happy and keep coming back is to provide loyalty rewards and incentives. Reward dollars can be earned as a percentage based on customer service spending, or you can reward dollars to customers as a thank you, incentive or adjustment. With dollars waiting in their account, customers will be sure to book future service visits or purchase their next vehicle with your dealership to take advantage of the savings.
4. EFFICIENT TRANSPORTATION SERVICES
Providing seamless and pain free transportation options for your customers is no longer a dealership perk, but a necessity. With today’s increasing busy schedules, customers need to be able to get on with their day and still be productive, even without their vehicle. Keeping your shuttle and loaner vehicle departments organized and running smoothly can be an overwhelming job, especially during peak hours and busy seasonal times. It’s wise to invest in the proper software to track and schedule your shuttles and reserve and book your loaner vehicles. Communicating transportation details to customers in a quick and straightforward manner is key to keeping everyone organized, on time and happy.
“Communicating transportation details to customers is key to keeping everyone organized, on time and happy.”
5. INFORM AND ENTERTAIN
Digital signage is the easiest and most effective way of modernizing your facility, keeping your customers informed and providing a level of entertainment — and all while staying environmentally friendly. With various options allowing you to showcase current sales and service promotions, display digital menus for pricing or appointments, provide information on dealership services and events, and more, your dealership can keep your customers informed, entertained and up-to-date, all in real-time. The cost and environmental savings by not having to print and reprint posters and signs is an added bonus. The immediacy of being able to change digital content and messages on the fly is also more in tune with today’s busy lifestyles and customer viewing consumption practices.
6. CHECK IN AND CHECK OUT OPTIONS
Your customers are busy and can have very demanding schedules, so dropping off their vehicle for service needs to work with their timing and their deadlines. Dealerships that can provide before hours check in and after hours pick up solutions will definitely stand out from their competition. Providing self-led check in kiosks allow customers who are in a rush, or know exactly what they want, a faster, less stressful option to bringing in their vehicle and getting the repair process started. Secure key lock boxes and kiosks will speed up their check in times and allow a safe and secure way of bringing their vehicle in for service with as little interruption in their day as possible.
“Providing self-led check in kiosk allow customers a faster, less stressful option to bringing in their vehicle for service.”
Review your processes
The start of a new year is a great time to review your dealership’s processes and practices. Doing so will help you to identify any areas where your dealership may have been lacking or areas that definitely could use some improvement. The customer service experience is what will keep your customers coming back and referring you to their friends and colleagues.
Today’s customers are busy and only getting busier, making it more important to ensure proper communication and fast and efficient service options that are convenient and flexible. Make sure your dealership and your staff are ready to embrace and tackle these challenges in 2020 with the proper tools and solutions.
For more information about VenueVision and our full line of dealership solutions, call 866.401.1300 or Book a Demo to see them in action!
VenueVision and GoMoto improve customer experience with streamlined dealership operations and end-to-end customer communication
GoMoto, a developer of progressive technologies for automotive service lanes that modernizes the dealership experience and drives customer engagement, proudly announces their Virtual Service Advisor Platform has been integrated with VenueVision Integrated Dealerships Solutions, the leading automotive communications platform in Canada.
GoMoto’s Virtual Service Advisor is kiosk technology for the service lane that provides streamlined, self-led customer check in and check-out. GoMoto kiosks significantly reduce the customer’s check-in and check-out time while providing a consistent experience that improves customer satisfaction and revenue. GoMoto’s turn-key, cloud-based hardware and software solutions can be dynamically tailored to any dealership process or operation.
Integrating VenueVision with GoMoto dramatically increases customer convenience and improves communications between the dealership and its service customers. Customers will be able to check in faster, authorize additional repairs faster, receive real-time status updates and checkout faster by viewing and paying their invoices ahead of arrival with Mobile Cashier. Additionally, during the repair VenueVision’s fully integrated Shuttle Tracker and Loaner software provides more efficient scheduling and dispatching, reducing frustrations for all.
“When you improve efficiencies and reduce frustrations for the customer, you give them valuable time back in their busy day and in return they reward you with greater retention and better CSI scores. A win for everyone.” - Dave Hooper, President, VenueVision.
“Working with VenueVision, the market leader in Canada, was an easy decision.”TODD MARCELL, CEO, GOMOTO
“Automotive dealers are looking to improve their dealership experience, profitability and end-to end solutions,” said GoMoto CEO, Todd Marcelle. “Working with VenueVision, the market leader in Canada, was an easy decision.”
The pairing of VenueVision CX suite with GoMoto’s Virtual Service Advisors enables us to provide an entirely new level of premium experience for dealership customers.”DAVE HOOPER, PRESIDENT, VENUEVISION
“We couldn’t be more excited to partner with GoMoto for the Canadian market. The pairing of VenueVision CX suite with GoMoto’s Virtual Service Advisors enables us to provide an entirely new level of premium experience for dealership customers.” - Dave Hooper, President, VenueVision.
GoMoto was started by seasoned automotive and technology entrepreneurs with a simple passion to develop and deploy the dealership experience of the future. GoMoto creates comprehensive dealerfocused solutions that drive sales and provide customers captivating interactive technology in-store. Their flagship product, The Virtual Service Advisor, is indoor and outdoor Kiosk technology that streamlines service check-in and increases profitability by intelligently offering customers vehicle-specific product, service, and trade equity offers.
For more information about GoMoto or the Virtual Service Advisor please visit http://www.gomoto.com or call 773.844.5382.
VenueVision Integrated Dealership Solutions' platform transforms automotive dealerships into modern digital dealers, providing a premium customer experience that drives loyalty and retention. VenueVision enables dealerships to deliver high impact, time sensitive information on customer facing screens (Digital Signage), mobile devices and by text messaging (autoTEXT) with real-time snapshots from DMS, CRM and third-party sources. Mobile Cashier, Integrated Shuttle Tracker, e-Loyalty/Rewards and Loaners/Rentals solutions are proven to increase CSI and drive greater retention and profitability for dealers.
For more information about VenueVision call 866.401.1300.
An important read for dealers who want the ultimate competitive edge.
In a recent article in Fixed Ops magazine, author Chris Justice outlines how texting will redefine car dealerships’ customer experiences. Justice goes on to describe the benefits that integrating this technology will provide to both the dealership and the customer.
It’s clearly shown in the data how more and more customers are preferring communication and updates by text over more traditional phone calls and emails. Combine this texting technology with options for mobile payments, and you are now providing cutting edge technologies and conveniences. And you can be sure that your tech savvy customers will certainly appreciate the service!
“Dealerships that have switched to text and mobile pay solutions are experiencing faster Service approvals and faster RO closes. Money enters the dealership accounts faster, thus making it easier to focus on the bottom line throughout operations.”
VenueVision’s autoTEXT and Mobile Cashier solutions allow you to integrate these technologies into your dealership’s processes, and ultimately improve your customer’s experiences. Improving your customer’s experiences is the only way to improve your customer service ratings, which in turn equals higher customer retention rates. Find out more about our autoTEXT and Mobile Cashier solutions and request a demo.
VenueVision today announced that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, VenueVision is now part of a secure marketplace of applications and integration choices developed to help automotive dealers succeed.
“With the new integration between CDK and VenueVision, dealerships using CDK will quickly benefit from the ease of enrolment and setup of our integrated digital solutions,” says Dave Hooper, President of VenueVision. “To get started, all they have to do is enrol through CDK’s DealerSuite estore.”
VenueVision solutions approved and integrated with CDK
VenueVision Digital Media Systems delivers high-impact, time-sensitive information on customer-facing screens, with real-time snapshots from the CDK Dealer Management System and other sources for:
- Service Appointment Screens
- Digital Service Menu Boards
- Vehicle Repair Status Updates
- Full OEM Sales & Service Content Management
- Customized, Dealer Branded Content
- Centralized Text Messaging
- Integrated Mobile Payments
- Used/Featured Vehicle Inventory
- Video Walls & Interactive Kiosks/Touch ScreensCustom Displays
"We’re very pleased to introduce VenueVision as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “VenueVision is a welcome addition to our vibrant program. They provide dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”
The CDK Global Partner Program provides members with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. VenueVision’s Automotive Service Package now has approved integration with CDK Drive.
For more information on VenueVision’s integrated digital signage solutions, visit http://www3.venuevision.com/digital-signage/.
About the CDK Global Partner Program
The CDK Global Partner Program now numbers 300 partner companies that together offer more than 400 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of partners, OEMs and dealers, in a secure and reliable manner. For a full list of partners and solutions available through the partner program, go to http://www.cdkglobal.com/partners.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. CDK Global provides solutions to dealers in more than 100 countries around the world. CDK is focused on evolving the automotive retail experience. They are currently serving more than 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process. This varies from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.
Excerpt: The automotive industry is undergoing an era of digital disruption. With a modern, tech-savvy target audience, creating a high-energy, interactive and visual experience is no longer optional for automotive dealership showrooms – it’s a necessity. Static signs and posters simply do not captivate an audience anymore. Digital signage is engaging and interactive with the ability to be updated anytime, anywhere.