This isn’t startling news. Dealerships have been incorporating digital signage in their dealerships for some time now. Frankly, if your dealership is still using traditional POP and posters, it’s definitely time to make the switch. Changing to digital signage means creating new interactive experiences and engaging your target audiences in a more flexible and cost-effective way.
There are a long list of benefits that installing digital signage can bring. The most obvious is aesthetically, digital signage will instantly update and modernize your facility. And placing screens in strategic areas will engage your customers from the moment they walk into your dealership. Some other not so obvious benefits are:
The future of advertising is definitely the digital format. Digital signage attracts your customers’ attention and allows for more effective interaction and heightened customer service experiences. Take for instance your customers waiting at your Service Counter to check in their vehicle for service. Did you know in a recent study it was found that 84% of customers who were in a line up waiting for service agreed that watching content on digital screens decreased the perception of waiting time? Additionally, 70% of those customers said that the content was definitely useful.
Have you ever been in a Tim Horton’s line up to buy your daily coffee, and you look up and see the new ‘featured’ donut of the day? Chances are you’ll be ordering it, or at least thinking about it! Imagine your current Service Promotions being displayed in front of your customer’s eyes as they wait to be checked in. Maybe they were there for an oil change, and then they see a special on wiper blades and they remember they meant to replace those. Talk about perfect timing!
The key to effective digital signage lies in the 3 Cs: concept, content and creation. Most dealerships don’t have the ability, time or budget to produce high-end, quality digital content that is on brand and consistent and cohesive. At VenueVision, we produce HD quality content that is specifically customized and created for your manufacturer, adhering to your products and brand standards. We have the concepts, we have the creative team and we have current content. You won’t have irrelevant, generic automotive content displaying on your screens. Your content is refreshed regularly and will always reflect current promotions, seasons and manufacturer news. We will create and manage your digital strategy for you, using your brand, driving higher ROI and significantly increasing customer retention.
VenueVision has been in the automotive digital signage industry for 18 years, so we have an in depth understanding of the industry and how it works. We are a provider of quality digital content and automotive solutions to almost 400 dealerships across Canada and North America. One major element that makes us unique is our DMS integration. We have branded, custom-designed dashboards that can display dynamic content such as: Service Appointments, Service Repair Status, Service Pricing Menu boards and Featured Vehicles, all data pulled in real-time from your DMS for the ultimate in Customer Service Experience and Engagement.
It’s time to tear down those old posters and go green — VenueVision green. We can work with you on developing your new digital strategy.
It’s no new revelation — in today’s modern world the average person looks at their cell phone 46 times during the day. And that number is probably on the low end for a lot of busy people. Texting has quickly become the platform that people across all generations are accustomed to and comfortable with. Isn’t it time that you reach your customers where they want to be reached?
Nearly 90 percent of consumers prefer communicating via text messaging, but unfortunately only 48 percent of business currently offer text messaging services. Texting is the new standard for customer communication. If your dealership is not currently offering texting to your customers, you could be losing them to the competition.
Texting is a fast, effective way for service departments to communicate, receive faster approvals (and in turn, shorten the vehicle repair cycle), enhance customer satisfaction and shop productivity, and increase customer loyalty and retention. When used properly, it can even help you sell more services and repairs to mobile customers. It’s no secret that service retention is critical to dealership profitability. In turn, being able to provide enhanced customer service experiences will help generate long-term loyalty and customer revenue.
VenueVision’s autoTEXT is an innovative text messaging tool for the automotive industry. Simplifying communication with customers and shortening the vehicle repair cycle, autoTEXT can increase your service department’s profitability and enhances your overall customer service experiences. And when combined with real-time DMS Integration it can be even more powerful. It can save your service advisor time as it allows them to pull up customer information details. The Dynamic Repair Status Link, unique to autoTEXT, provides your customers a direct real-time link to the repair status of their vehicle. Integration provides the ability to automatically text your customers at certain intervals throughout the service repair process. autoTEXT makes sure nothing is ever forgotten or overlooked. And with instant desktop and email alert notifications, your team will know immediately when a customer messages your dealership so you will never miss a message.
Top 10 benefits that autoTEXT can provide:
Are your staff members taking credit card information over the phone? If they are, they could be putting your dealership at the risk of non-compliance with privacy laws, which could lead to fines and legal action.
What happens to those jotted down credit card numbers, printouts and faxes? Will they be shredded or just thrown out? Customers are concerned about what happens to their credit card information and want to ensure it isn’t easily viewed or stored, which can put them at risk for credit card fraud.
Within the privacy laws, the process for taking credit card information is stringent and can also be time-consuming. The credit card number must be filed in a secure location, either in a safe or under lock and key. Credit card numbers must not be stored electronically. Once the customer relationship is finished, the credit card number needs to be shredded. Are all these security steps taken at your dealership?
If you’ve answered ‘no’ then it’s time to rethink your process! Stay compliant with credit card privacy laws with a streamlined, automated secure payment process.
Mobile Cashier gives staff the power to create and send custom payment links to any customer by text or email, thus connecting them securely to your dealer-branded payment portal. Dealers can use it for collecting any type of payment, such as: service invoices, vehicle deposits, parts deposits, and even receivables collection. Customers can pay in seconds from any mobile or PC-based browser. No more faxes or giving credit card numbers over the phone, no more waiting, and zero security risks.
Improve customer convenience and satisfaction as well as help protect your business and your customers. With Mobile Cashier, your customers can be assured of using a secure, safe and quick method of payment for any of their transactions at your dealership. By using Mobile Cashier, your staff need not write down and store credit card details, and your customers can feel safe knowing that their private credit card information is not stored or easily viewed. Plus the added convenience of being able to pay online streamlines the process for both your dealership and the customer, putting that valuable time back in their hands.
VenueVision is extremely honoured to have been featured as an Innovator in the automotive industry by Auto Remarketing Canada. Their most recent November/December 2017 edition, the ‘Innovation Issue’ showcases North American innovators.
Our interview with author Sarah Rubenoff discusses how mobile trends are pushing innovation across all dealership departments. From Sales Departments to F&I to the Service Bay, technology is driving success rates. We discuss how VenueVision is developing some of today’s top technologies and innovations to help dealers stay ahead of the competition and provide the best customer experiences.
“Every step is customized to be fully dealership branded so all communications the customer receives and all payment links they touch in the secure payment process look and feel like they are an extension of the dealership, giving greater confidence in the mobile payment.”DAVE HOOPER, CEO, VENUEVISION
Solutions like autoTEXT and Mobile Cashier allow dealerships and their staff members to communicate and conduct business easily and quickly with their customers. This in turn provides an increased level of customer service that ultimately puts time back into the customer’s hands.
An important read for dealers who want the ultimate competitive edge.
In a recent article in Fixed Ops magazine, author Chris Justice outlines how texting will redefine car dealerships’ customer experiences. Justice goes on to describe the benefits that integrating this technology will provide to both the dealership and the customer.
It’s clearly shown in the data how more and more customers are preferring communication and updates by text over more traditional phone calls and emails. Combine this texting technology with options for mobile payments, and you are now providing cutting edge technologies and conveniences. And you can be sure that your tech savvy customers will certainly appreciate the service!
“Dealerships that have switched to text and mobile pay solutions are experiencing faster Service approvals and faster RO closes. Money enters the dealership accounts faster, thus making it easier to focus on the bottom line throughout operations.”
VenueVision’s autoTEXT and Mobile Cashier solutions allow you to integrate these technologies into your dealership’s processes, and ultimately improve your customer’s experiences. Improving your customer’s experiences is the only way to improve your customer service ratings, which in turn equals higher customer retention rates. Find out more about our autoTEXT and Mobile Cashier solutions and request a demo.