Digital signage refers to the use of digital displays to share information, advertisements and promotions, or simply to entertain or enlighten your viewers. It has become a popular tool for businesses across all industries — especially in automotive dealerships. Digital signage offers numerous benefits, including the ability to capture attention, deliver real-time information and promote brand messaging.
As technology continues to evolve, digital signage has emerged as a powerful tool for businesses to create engaging and interactive experiences for their customers. In fact, the digital signage market is projected to reach over $26 billion by 2023, which is a testament to its growing popularity.
Let’s examine seven of the most compelling reasons for businesses to adopt digital signage in 2023.
One of the most significant benefits of digital signage is that it offers a richer content experience for customers. Traditional signage can be limited in terms of the amount and type of content that can be displayed. However, with digital signage, businesses can incorporate high-resolution images, videos, animations and sound to create a more immersive and engaging experience. Moreover, the content can be quickly and easily updated and changed based on different events, promotions and holidays.
Digital signage can help businesses increase customer engagement by creating a more personalized experience for their customers. Since digital displays can incorporate real-time status updates, social media feeds, interactive touchscreens and personalized messaging, it can enable customers to actively engage with the brand. This can lead to an improved customer experience, increased foot traffic, and ultimately, higher sales.
Digital signage can offer a higher return on investment (ROI) compared to traditional signage. For example, digital signage can generate 400% more views than static images, according to a study by Intel. Additionally, digital signage can provide better targeting with user and time specific promotions and messaging, which can lead to higher conversion rates. Businesses can identify which messages are resonating most with customers and optimize their campaigns accordingly. Promoting your current sales or service promotions while your customers are in line to check in or in the lounge waiting for an update, will increase their uptake. In a recent survey, it was shown that 80% of brands that used digital signage for product promotion record up to a 33% increase in sales!
Digital signage enables businesses to deliver real-time information and updates to their customers. In your dealership, you can use your screens to display Daily Appointment or Repair Order Status boards to keep your customers informed throughout their service appointment. Digital content can be added to convey helpful information to customers such as directions, department processes and hours of operations. More importantly, in cases such as menu boards which need to display current and accurate pricing, digital displays allow for additions and updates to be made quickly and then pushed live in seconds. This can help businesses better inform and educate their customers, which can lead to better customer satisfaction and loyalty.
Incorporating digital signage into your business marketing strategy can help differentiate you from your competitors — and modernize your facility. Digital signage can be a powerful tool to showcase a brand’s unique offerings and create a memorable experience for customers. Furthermore, businesses can leverage technology such as video walls or interactive touch screens to create an even more enhanced, immersive and innovative experience.
Digital displays can be an affordable solution for businesses looking to reduce costs and increase efficiency. Using digital displays eliminates the cost of printing brochures, posters and other promotional materials for your business communication. It also reduces the costs associated with the ordering, delivery and storage of these materials, saving money and time for the company. Instead of spending on printing and physical materials, businesses can invest in creating content and graphics for their digital displays.
Eliminating printed materials such as posters and flyers is not only budget-friendly, it is also environmentally-friendly. Using digital displays for your advertising instead of out-dated posters and banners can significantly reduce the amount of paper and harsh printer inks that are used to produce those types of traditional signage. And that’s not taking into account all the times throughout the year that replacement materials are needed when new promotions and sales events are announced. In addition, today’s digital displays are also more energy efficient and budget-friendly then they have in the years past.
In summary, by leveraging the latest technology and adopting digital signage, businesses can create more engaging and memorable experiences for their customers while also improving ROI. Digital signage provides an opportunity to enhance customer engagement, display targeted messages, time-sensitive promotions, deliver real-time information, and foster innovation and differentiation. As the market for digital signage continues to grow, businesses that adopt this technology now will be able to stay ahead of the curve and remain competitive in their industry.
VenueVision can provide your dealership with a digital signage program tailored specifically for your brand. From fully-managed, OEM-branded content and integrated dashboards, to quality digital displays and powerful media players, we can provide all the elements you need to get you up and running. Contact our team to discuss.
This isn’t startling news. Dealerships have been incorporating digital signage in their dealerships for some time now. Frankly, if your dealership is still using traditional POP and posters, it’s definitely time to make the switch. Changing to digital signage means creating new interactive experiences and engaging your target audiences in a more flexible and cost-effective way.
There are a long list of benefits that installing digital signage can bring. The most obvious is aesthetically, digital signage will instantly update and modernize your facility. And placing screens in strategic areas will engage your customers from the moment they walk into your dealership. Some other not so obvious benefits are:
The future of advertising is definitely the digital format. Digital signage attracts your customers’ attention and allows for more effective interaction and heightened customer service experiences. Take for instance your customers waiting at your Service Counter to check in their vehicle for service. Did you know in a recent study it was found that 84% of customers who were in a line up waiting for service agreed that watching content on digital screens decreased the perception of waiting time? Additionally, 70% of those customers said that the content was definitely useful.
Have you ever been in a Tim Horton’s line up to buy your daily coffee, and you look up and see the new ‘featured’ donut of the day? Chances are you’ll be ordering it, or at least thinking about it! Imagine your current Service Promotions being displayed in front of your customer’s eyes as they wait to be checked in. Maybe they were there for an oil change, and then they see a special on wiper blades and they remember they meant to replace those. Talk about perfect timing!
The key to effective digital signage lies in the 3 Cs: concept, content and creation. Most dealerships don’t have the ability, time or budget to produce high-end, quality digital content that is on brand and consistent and cohesive. At VenueVision, we produce HD quality content that is specifically customized and created for your manufacturer, adhering to your products and brand standards. We have the concepts, we have the creative team and we have current content. You won’t have irrelevant, generic automotive content displaying on your screens. Your content is refreshed regularly and will always reflect current promotions, seasons and manufacturer news. We will create and manage your digital strategy for you, using your brand, driving higher ROI and significantly increasing customer retention.
VenueVision has been in the automotive digital signage industry for 18 years, so we have an in depth understanding of the industry and how it works. We are a provider of quality digital content and automotive solutions to almost 400 dealerships across Canada and North America. One major element that makes us unique is our DMS integration. We have branded, custom-designed dashboards that can display dynamic content such as: Service Appointments, Service Repair Status, Service Pricing Menu boards and Featured Vehicles, all data pulled in real-time from your DMS for the ultimate in Customer Service Experience and Engagement.
It’s time to tear down those old posters and go green — VenueVision green. We can work with you on developing your new digital strategy.