Digital disruption raising expectations of the automotive industry

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Digital Signage Today article

Excerpt: The automotive industry is undergoing an era of digital disruption. With a modern, tech-savvy target audience, creating a high-energy, interactive and visual experience is no longer optional for automotive dealership showrooms – it’s a necessity. Static signs and posters simply do not captivate an audience anymore. Digital signage is engaging and interactive with the ability to be updated anytime, anywhere.

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